Vision, constraints, KPIs, open decisions, calendar realities
Skills
Weekly review · A vs B decide · Priority cut
Done when
One decision memo or weekly review run with the brain
Never invent KPI numbers. Protect focus.
Rule of One
Pick the biggest weekly friction
Not the coolest brain. The job that wastes the most hours. (Linda’s “start small” lives here.)
Content stuck? Content brain.
Pipeline quiet? Sales brain.
Same fire every week? Ops brain.
Scattered priorities? Founder brain.
Do not build all four in-session. One. Then ship.
Force pick with next poll. Hedge = louder weekly pain.
Poll 2 · First brain
Which brain first?
Pick your specialist for today
Content0
Sales0
Ops0
Founder0
Force a pick. Majority informs demo + which sprint card to spotlight.
MCP sprint card
Open Brain Builder. Paste path.
Student path
1 · Persona Block A · 2 · Knowledge 00–03 · 3 · One skill · 4 · DNA for voice
https://brainbuilder.mygentic.io
1
Persona — Block A ≤600 chars
2
Knowledge
— docs 00–03 first
3
Skills
— paste at least one
4
Connect — DNA voice + specialist job
Show path once. Demo next if time.
Live demo · ≤5 min
Host builds Content or Sales seed
Watch the motion. Then you run it in the sprint.
Create brain · paste sprint prompt
Drop Block A into persona
Add docs 00–03 · one skill
05:00
Optional 5 min host demo · press T
Pick Content or Sales from poll majority. Stop at 5.
Sprint brief
25 minutes. Build one brain.
Create the specialist brain in Brain Builder
Paste sprint prompt → get Block A
Add knowledge docs 00–03
Paste one skill minimum
Fill blanks with real facts. Never invent metrics, clients, or offers.
Point at matching sprint card. Start 25:00 when Builder is open.
Build sprint
Timer · 25:00
25:00
25 min · press T · leave this slide up
Sprint cards next · stuck board after · hover the room
Do not lecture over the timer.
Sprint card · Content
Content Brain seed
Create my Content Brain seed now.
Use this input:
Offer: ___
ICP: ___
Pains: ___
Proof I really have: ___
Banned phrases: ___
Pillars I care about (or invent 4 and I will cut): ___
Return: Block A persona ≤600 chars, then docs 00–03, then the three skills ready to paste into Brain Builder.
Skills: Draft LinkedIn post, Rewrite in voice, Hook lab.
Sprint card · Sales
Sales Brain seed
Sales Brain seed for:
Motion: [clients | partners]
Offer: ___
ICP: ___
Disqualifiers: ___
Objections I actually hear: ___
Channel: LinkedIn / email
Return persona Block A, docs 00–03, three skills paste-ready.
Skills: Ask DM, Reply coach, Discovery agenda. Never invent pricing.
Sprint card · Ops
Ops Brain seed
Ops Brain seed.
Recurring task that hurts most: ___
Who does it today: ___
Tools involved: ___
What "done" looks like: ___
Return persona, docs 00–03, three skills.
Skills: SOP from mess, Meeting → actions, Checklist builder.
Sprint card · Founder
Founder Brain seed
Founder Brain seed.
North star (12 months): ___
Hard constraints (time/cash/team): ___
Top 3 open decisions: ___
What I keep saying yes to that I should cut: ___
Return persona, docs 00–03, three skills.
Skills: Weekly review, A vs B, Priority cut.
Stuck + done
If stuck · then checklist
Permissions
Reload Builder. Re-auth. Don’t rebuild from scratch yet.
Paste / downloads
Block A in chunks. Docs 00–03 one at a time.
MCP / connect
Seed first. Wire DNA after. Park deep connect.
Blank fields
Label ASSUMPTIONS. Fill real facts later.
Brain created
Persona Block A pasted
Docs 00–03 in
At least one skill
DNA still voice layer
Tick as room reports. Then share-back.
Share-back · 1/1/1
Insight · stuck · next step
One insight — what fired
One stuck — what broke
One next step — homework commitment
01:30
90s per seat · press T
Celebrate starts. Name stucks without fixing everything live.
Poll 3 · optional
Biggest remaining friction?
What still slows you?
Time0
Files / what to put in0
MCP / connect0
Clarity of the job0
Optional. Feed Circle follow-up. Do not reopen teach.
Homework · STACK
Finish v1. Ship one artefact.
Finish the specialist to usable v1
Reconnect DNA + specialist
Run one real task (post, email, SOP, or decision memo)
No second brain until the first ships
Stacking unfinished brains = four half-tools and zero leverage.
Astrid: replay + prompt pack + Q&A to Circle after.
Homework prompt
Paste this after the call
Finish my [brain] to usable v1:
- Fill every blank in docs 01–03 with real facts
- Add 2 more knowledge docs from my files
- Run the test prompt once and paste the output in Circle
- Do NOT start a second specialist until this one ships a real artefact
Leave on screen while people copy.
Next · SCORE
Prove it. Peer-test it.
Evals — before/after artefacts (think 26→88)
Peer brain swap — test each other’s brains
Best-practice brain-building checklist
Brain Scan / Feeder = improvement loop
Optional prep in the prompt pack — only after your v1 ships.
Tease only. Will’s evals thread foreshadows this. Do not teach SCORE tonight.
Then · SHARE
Pass it on.
Publish MCP · share with peers / clients
Selling · pricing · MOTE
Access control (sub-brains, keys) for enterprise — AYSE’s lane
Last formal week — then continuum
SEED → STACK → SCORE → SHARE
Name SHARE. Park access-control. Continuum after last formal week.
Close
Go build the job brain.
DNA for voice. Specialist for the job. One first.
Same model. Better brains. Prove it. Pass it on.
https://brainbuilder.mygentic.io
See you in Circle with the artefact. Next rung: SCORE.